Types of Logo Designs

We now know what a logo is mainly used for. Now let us understand the types of logos. There are two main types of logos:

  • Iconic Logos: These are the first type of logo that is used. It could be a symbolic representation of the brand. It could be something abstract or completely not related to the brand but soon becomes recognized as the brand itself.

We have seen examples of these with respect to brands like: Nike, AOL, Micheline etc.

  • Logotype: This is yet another form; here the name of the company may be used to create a logo design. There could be use of various types of animations, fonts, colors etc.

Examples of logotypes are IBM, Coca-Cola etc.