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What is a Logo Design?

A logo design typically symbolizes the complete brand or organization...

Top Stories

The History behind Logo Designs


We now know logo designs to be a simple representation of a brand, company or organization...

The Power Of a Logo Design

Have you ever seen an iconic logo design of a particular brand and recognized it immediately? That is the power of a logo design. It can help represent the rand without even mentioning the name of the grand.

So let us get to know some details about logo designs.

What is a Logo Design?

A logo design typically symbolizes the complete brand or organization. It is the design that one will notice on all representation of the company or brand. It will appear on the company’s letter head, on all kinds of advertising material the company has including hoardings, bill boards, pamphlets or any such documents.

It may also be called as the logotype.

It is the graphic representation of the organization. It could be anything right from the name of the company to an abstract sign or any other such representation.

The History behind Logo Designs

We now know logo designs to be a simple representation of a brand, company or organization. The concept of having a logo design began from the time when countries or famous families needed to be represented.

It all began with the creation of a crest. These crests were used by various families and countries; each came up with their own crests. The designing of a crest was always unique, and very often intricate.

This slowly evolved into the development of flags, obviously due to their larger size and expression.

Eventually bigger organizations began developing their own insignia that eventually became their logos.

Now logo designs are no more limited to big names, it also is no more complicated, as simpler is better.